The film was shot on location in Hawaii.
Elvis plays Ross Carpenter, a fishing guide/sailor who loves his life out on the sea. When he finds out his boss is retiring to Arizona, he has to find a way to buy the Westwind, a boat that he and his father built. He is also caught between two women: insensitive club singer Robin and sweet Laurel.
With the huge success of Blue Hawaii, producer Hal Wallis had decided to promote Elvis as an entertainer rather than the rebel actor, reminiscent of James Dean, as Elvis had been seen in King Creole. Thus another script was set in scenic Hawaii. The working titles for ‘Girls! Girls! Girls!’ had been ‘A Girl In Every Port’, ‘Welcome Aboard’, ‘Jambalaya’, and ‘Gumbo Ya-Ya’,which is said to be a Creole expression for ‘everybody talks at once’.
Ross Carpenter, Elvis Presley’s character in Girls! Girls! Girls! epitomizes the type of role Elvis is most associated with – the handsome, carefree bachelor with a colorful occupation. Ross works as a charter boat pilot who moonlights as a nightclub singer to buy a sailboat that once belonged to his father. Wealthy Laurel Dodge, played by Laurel Goodwin, falls hard for Ross and secretly buys the sailboat for him.
When Ross discovers that Laurel has purchased the boat, his pride is damaged, and he sails off by himself. Laurel quickly follows in a boat piloted by wealthy Wesley Johnson, portrayed by Jeremy Slate, who turns out to be a wolf in tailored clothing. Ross rescues Laurel from Wesley’s clutches, realizing that he loves her. Ross asks Laurel to sell the sailboat so that he can feel free to marry her and build a new boat.