Loving You is an American motion picture directed by Hal Kanter, released by Paramount Pictures on July 9, 1957. The film stars Elvis Presley, Lizabeth Scott (in her final major film role) and Wendell Corey. It is Presley’s second movie, his first in Technicolor and the first with Elvis as the primary focus. The story mirrors that of his own rise to fame, and Presley’s mother and father appear as extras in the audience during the final song, “Got A Lot Of Livin’ To Do.” After his mother’s death, Presley refused to ever watch the film again.

In Presley’s first picture, Love Me Tender, he acted in a supporting role as part of a larger story for the first and last time in his film career. His second film, Loving You, sets the precedent for the remaining two films he would make before going into the army, Jailhouse Rock and King Creole, that of a rising young singing star, and of the effects that fame has on him and the people around him.

Loving You was the first Elvis Presley film in color. Presley’s parents were cast as audience members. After his mother’s death in 1958, Elvis never watched this movie again. Comedian Jay Leno said that he decided to become an entertainer after seeing this movie.